Gresham Ford

After shopping on Edmunds and asking for local quotes, I was contacted by salesman, Steve Renner, who claimed to be their internet sales person. Steve sent me a sticker with MSRP pricing including a bottom line total that obviously reflected a $995 dealer markup, although that item was not listed or labeled. He then claimed that the sticker price was from Ford and refused to explain the $995 discrepancy between the item totals and the bottom line total. When I explained to him that his numbers were inconsistent with the invoice pricing I was getting from Edmunds, he responded, "Evidently Edmunds who does not own Ford Motor Company does not have the acurate numbers based on dealer invoices. If you want to go off Edmunds calculations, you will not get a Fiesta." All of my communications were via email. After all, this is the point of an internet transaction, right? It saves time and levels the playing field. You don't have to leave home and waste time being jerked around and humiliated in a showroom by a professional tag team of negotiators. I did not even want to test drive the Fiesta until we had agreed to a fair price. After the sleazy feeling of my experience with Steve at Gresham Ford I went back to the drawing board. I searched and found another dealer outside the Portland metro area and discovered that there are dealers who acknowledge that Edmunds has the correct invoice numbers. I purchased my new Fiesta from Five Star Motors in Aberdeen, WA, at Edmunds invoice pricing (plus the cost of a full tank of gas and some shared sales incentive holdback dollars which shows up on the build order from Ford). They were very transparent about all of the pricing. My total cost added up to a couple hundred dollars below Edmunds TMV. And, since I live in Washington, the dealership took care of all the licensing, registration, taxes, and title transfer for me.