Hendrick Honda Hickory

I received a call from the Head Sales Manager who offered me the car the web site price. I told him I had since received the Edmunds price and he agreed to sell me the car at the Edmunds price plus give me $1,400 more for my trade in, a total of $3,000 less than the previous best offer and almost $4,700 less than the original offer. He just didn't get it. If he could sell me the car for $4,700 less than sticker price why did he wait until after I was harassed by one of his sales managers and went on Edmunds to get three offers (Hickory Honda was the highest)? Many senior citizens don't know much about the internet. Many other people either don't have access to a computer or don't know how to use one. These are the people who are easily cheated by the sales policy of Hickory Honda. Being scolded by a sales manager who tells them that the mark up on the car in only 4% make many honest people feel they may be cheating the dealer which they don't want to do. (the MSRP is 9.89% higher than the dealer invoice and the average selling price is less than dealer invoice). The point that the sales manager just doesn't understand is that if you can offer a car for more than $3,000 under MSRP on Edmunds, that trying to get MSRP is cheating the customer. If you sell a car to one person at the Edmunds price, you should sell an identical car to others for the same price. Even at the Edmunds price Hickory Honda was $1,200 to $1,300 higher than the other two offers. No, I didn't take the Hickory Honda offer. I just don't feel comfortable dealing with people I cannot trust.