Hendrick Honda Hickory

wronski11 on 08/15/2015

I received a call from the head Sales Manager at Hickory Honda who offered to sell me the car at the price on the web site. I had checked with Edmunds and Hickory Honda's price was about $1,600 less that the web site price. The head Sales Manager then offered to give me the Edmunds price plus increased the trade in on my car by $1,400. This meant the final offer was $3,000 less than the best offer I previously had and about $4,700 less than the original offer I got at Hickory Honda. But to get that price I had to endure a rude sales manager who got angry that I wouldn't believe that he only had 4% to negotiate with on price (the difference between the invoice and MSRP is 9.88% and the invoice price is not what they pay for a car. In fact the average selling price is lower than the invoice price); be accused of not wanting to buy a car; go on Edmunds to get three quotes (Honda of Hickory was the highest)and basically be told if I didn't take the deal not to come back to Hickory Honda. The sales manager just didn't get it. I believe that car dealers should not try to cheat their customers. Yes, they should make a profit, even one that is more that the additional dealer profit they add on as "document fee", but the final selling price should be somewhat reasonable. They would have sold me the car for $4,700 more than the final offer. That is a huge difference. $4,700 may not be much to Hickory Honda but to most buyers it is a lot. Many senior citizens don't know much about using the internet. Many of us grew up during a time when even car dealers were a bit more honest. Senior citizens and those either without computers or not very computer literate are the ones that sales policies like those used by Hickory Honda hurt the most. I don't want to cheat the dealer but I don't want to be cheated either. People should not have to put up with harassment to get a fair deal on a car. No one should have to pay more for a car than what the dealer will offer on any web site. And no, I didn't buy the car. I don't like to deal with people I cannot trust.