Franklin Ford

I was set to purchase a Ford Bronco based on a reduced price email I received which was confirmed by the sales department on Saturday 4/22/23. I agreed to put $500 down to hold the vehicle while financing and vehicle trade value was pending. I asked for the out the door price with Jerrad on Sat. Then on Monday, only after they ran my credit and being approved, the price of the vehicle went up by $10k. On top of that, my trade in was grossly under valued by Franklin by another $10k. I've had 4 dealerships (just before and weeks after), one as recent as yesterday, value my trade between 31500 and 32000 (even site unseen) yet Franklin offered 21500. I don’t know how they could be so far off. Terrible, dishonest practice by Franklin Ford or maybe just grossly incompetent. I was trying to reduce the times my credit was being run and I was excited to make the purchase but it was a total waste of time and my credit. Very disappointing.