Scott Clark Honda

I'm happy to provide some additional feedback beyond the questions. It's worth pointing out that George Billett went above and beyond to not only get the price point close to what I was looking for in my new Honda CR-V EXL, but it was how he demonstrated that Scott Clark's service and personnel would outshine Hendrick Honda. He already showed me this when I asked for a recommendation for an aftermarket rearview mirror that would give me the HomeLink buttons. He made some calls, sent me a text, and set it all up for me -- including negotiating the price! The reality is that the CR-V is the same no matter which dealership you go to. What really makes a difference to me is how well the personnel can demonstrate that they are there to serve you well beyond the signature on the contract. That's what makes the difference. To me, that's what makes a sale. If you make the deal just about the dollar then you've given in the commitization of auto sales. But, if you're able to take the time to show the service department, introduce the buyer to several different people and illustrate how they'll help you beyond the sale -- then that's when you have what are known as "Raving Fans". Its these fans that will help continually provide you with referrals. The more the junior sales reps know and understand that its more than just a dollar sign, the more they'll likely to close more deals then anyone else. I probably went on longer than anyone else has, but the point is a strong one and George has made me a Raving Fan.