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Jeff Wyler Honda in Florence


949 Burlington Pike, Florence, KY 41042 (map)
Today 9:00 AM - 8:00 PM
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Dealership Sales Review

2 out of 5 starssales Rating
Jeff Wyler Honda Florence KY Needs A Different Sales Approach
Written by chino3 on 04/18/2011
updated 09/09/2025

It took less time for me to sign mortgage papers to buy my house than it took to buy a car at Jeff Wyler Honda in Florence, KY. After 3 hours of grueling back and forth negotiating, I left with a new Honda Element which I like. However, I did not appreciate hearing things like "What can I do to sell you a car today. I mean today." Or "Our computers are down, I can't run those figures for you." Or "We will come down if you agree to give up the 7 year all-surface care warranty that comes with this Element." Or "We are at rock bottom here. We can't go any lower (I wanted them to come down $180) but I will throw in the first oil change free and free car washes for life." Interesting negotiating tactic, considering I am getting those things anyway after buying a new Honda at that store. After that comment, I started to walk out. The sales guy said "Ok, Ok, I will have to go over my manager's head and talk to the General Manager about this." Are you kidding me? Low and behold, he came down $180 like I wanted. I spent another hour with the Financial guy who tried his best to sell me a warranty package for $12 a month. After several polite "no's" to his offer, and a firm but slightly rude, "Nooooooooo!!! I don't want this warranty insurance!!!!!" he proceeded with the paperwork. Here's the kicker. The financial guy had the nerve to say "Make sure you give the salesperson all fives on their survey. They like to get all fives." And that wasn't the first time I heard this plea to "give all fives" on the customer survey. The sales guy (who didn't have his new car feature checklist....printer was down) said as I got into my new car to leave, "we really need to get all fives on the survey...if we don't get all fives, we really hear it from corporate." I haven't completed the survey because, obviously, I wouldn't give all fives because of the unscrupulous, high pressure sales tactics used at Jeff Wyler Honda in Florence, KY. That's why I strongly recommend that you buy your Honda elsewhere. This being said, I would give all fives to the Honda service department at this location. All fives that is, except for one incident when a service guy blew me off when I asked about fixing a low arm rest problem on the Element. I discovered on my own that a replacement armrest exists (search dealerfit plus dot com after it) that is Honda certified and made specifically for the Element. Shouldn't the service guy have known that? Or at least checked into it? I felt like he just wanted to get rid of me and that my issue was not important, even though he agreed that the armrest are indeed too low (I asked him to sit in the driver's seat). Well, I now have an armrest that is the correct height and in the end, I am happy with my new Element but I don't feel like I got a fair deal.

  • Recommend this dealer? No
  • Purchased a vehicle from this dealer? Yes
  • Did the dealer honor all commitments made? Yes

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