Mossy Toyota

A previous email to this dealer explained exactly what we needed; here is the response: "Thank you for your reply and giving me the opportunity to earn your business! I know you prefer emails only, so I just wanted to touch base and see if you could provide me a little more information about the 4Runner you are looking for. Are there any other features other than the Automatic, SR5 V6 that you are looking for? Also, what are your top 3 color choices? Would you like to come in for a test drive to be sure the vehicle fits your needs? I look forward to assisting you with your car search. This info had been previously submitted by email so we submitted it again: (Incidently, we sent this same message to all of the inquiries for "more information"; this was our standard response to this dealer, who needed to "know", what it only took 1 email for 2 other dealers to understand and get immediately) "Okay, here are our blunt answers to your questions: We need a 2007 vehicle that can seat 3 large kids in second seat, 4 liter engine (would like 4 cylinders but unavailable in this model), 4 wheel drive, and roof rack, that’s it. So far, our research on Edmunds has led us to the 4 Runner. We’re not into the music, or bells and whistles options, the less, the better; it’s transportation and it needs to be simple, efficient and economical. (we had previously stated that color was unimportant) No trade in. We have our own financing. Test drive depends on price. We’re not loyal to San Diego merchants, we’re willing to purchase in LA (and have done so in past). No games please. We’ve done our research. Prefer email because it is more efficient for us. Phone calls will get the machine" So with all of this information and knowing that we were "Edmunds educated", we we're blown away to get another email saying: "Below you will find the details of the 4Runner you inquired about. I appreciate you letting me know that price is your driving factor." MSRP 31,494 MVP -$500 Rebate -$2,500 28,494 Mossy value pricing is $500 off MSRP. We only have two left and as long as they're available there is an additional $2,500 rebate available. This represents a great deal on this vehicle. Beyond this, any reasonable offer you would like to make I am happy to present to my supervisors." Games! Did I have "STUPID" written on my emails? Found the same options and 4Runner at two other local dealers who actually appreciated us being upfront with them (realizing also that unloading August 2007 inventory to make room for 2008 makes sense) and both quoted written figures at $25-26K rebate included, $6000 below MSRP! Invoice was ~$27K. But I guess my deal isn't as good as Mossy's $500 off MSRP, wow, what a deal! Now check out the review of the service department by another Edmunds user.