Lithia Chrysler Jeep Dodge Ram FIAT of Anchorage

I wanted to special order a Jeep and, as I purchased my current Jeep from them, I decided to give them the first shot at selling me a new one. Over the period of approximately one month I received a lot of help in figuring out the options I wanted and the best way to order them. The salesmen were patient and helpful during this process. But when it came to asking for prices I was, first shown inflated "dealer costs" on options (I know this because I did a LOT of research) then, when I gave a price I was willing to pay for the vehicle ($500 over the TRUE dealer cost, which included discounting the factory holdback from the "Dealer Invoice", I was told that they would not discount the holdback; that even employees had to pay it. I know this was a lie because I had previously been sent a work sheet that showed Friends and Family price and Employee Price as well as holdback. These prices DID discount the holdback, and, in fact, the employee price was below dealer invoice less holdback. I do not like being lied to; if they were honest and just told me the true cost (which I had) and what they wanted for profit, I would have bought the car from them. I told them this at the outset but, they did not respect me as an informed consumer.