2010 VW GTI: Might Be A Future Classic
October 25, 2010
By now you've likely seen ads or read our road test of the the redesigned 2011 Volkswagen Jetta. After driving our GTI around this weekend, I just can't shake the feeling that competing on volume and price with the latest Jetta is the wrong direction for VW. So many of the things I like about our GTI, such as the upscale materials, special touches and all-around refined feel, aren't really present in the new Jetta. I'd recommend the Golf or GTI to somebody shopping for a small hatchback in a heartbeat. The Jetta? Now it's just one pick amongst many.
Why does VW want to go chasing after Honda, Hyundai and Toyota instead of maintaining and building upon the solid reputation it has as the alternative choice? I suppose the answer is obvious: VW thinks it can make more money this way. But it seems wrong-headed to me, and I'd like to think that my viewpoint will be proved wrong in the long-term. For now, though, I'm thinking this current generation GTI could end up being a desirable classic assuming the next generation gets the same value meal makeover as the Jetta.
Brent Romans, Senior Automotive Editor @ 15,302 miles