Tag, You're It - 2012 Subaru Impreza Long-Term Road Test

2012 Subaru Impreza Long-Term Road Test

2012 Subaru Impreza: Tag, You're It

March 18, 2013

2012 Subaru Impreza

I had a vague idea of what this button does before I researched it a little bit. The HD button seemed to enable or disable the HD radio signal search, but I've found this feature, when enabled, maddening. Hi-def radio is great in concept, but lousy when the signal wavers between big, bright and clean, and then standard FM fuzziness.

I also knew the TAG part of the button involved iTunes tagging, a way to tell Apple that you really liked a song you heard and might want to buy it. I tried tapping this button a handful of times, but apparently you need your device attached, and the iOS or iPod software has to be fairly recent. I'm out on both counts.

So too bad for me when I heard something I liked and my command just fell on deaf digital ears. Apparently, the Subaru Impreza does not store tags like the Lexus GS 350 does. In the GS, you hear something you like, you tag it, and it downloads a reminder the next time you connect your phone. In the Impreza, you have to be connected. Even then, the Impreza simply ignores my old iPhone and even older 2GB iPod Nano.

Pretty cool. But do I really need a dedicated button for this? Is this the Honda equivalent of the "A.SEL" button (admittedly a handy road trip feature, as it gives you a kind of "virtual" bank of presets when you've entered into new broadcast zones)? Tying this to iTunes also dampens my enthusiasm for it. Nothing wrong with iTunes of course, but seems a bit exclusionary. Bummer if you prefer buying compressed audio from Amazon.

Anyway, I've devised another method that yields similar if not better results. I remember the song, maybe wait for the DJ to say what it was, then write it down when I park. If I'm feeling a bit tech-randy, I might even make a voice memo on the phone.

Dan Frio, Automotive Editor

Leave a Comment

Past Long-Term Road Tests

Have a question? We're here to help!
Chat online with us
Email us at help@edmunds.com
*Available daily 8AM-5PM Pacific
Call us at 855-782-4711
Text us at ED411