When Will the Zoom Zoom End? - 2012 Mazda Mazda3 Long-Term Road Test
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2012 Mazda Mazda3 Long Term Road Test

2012 Mazda Mazda3: When Will the Zoom Zoom End?

January 31, 2012

2012 Mazda Mazda3

I noticed that our latest Mazda still gives you the ol' "Zoom Zoom" sign when you start it up. Mazdas have been doing this for years, so it's almost expected at this point. But it did get me thinking about the now tired slogan.

At what point will somebody at Mazda say, "You know, we haven't really used the whole 'zoom zoom' in a long time. maybe it's time to move on."

Sure, "zoom zoom" was an advertising tag line and a company motto of sorts, but even if Mazda still adheres to the idea of it, plastering it across the dashboard every time one of its cars is turned on is going to get old at some point, if it hasn't already.

Wonder what the dashboard will say then?

Ed Hellwig, Editor, Inside Line


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