2013 Infiniti JX35 Long Term Road Test

2013 Infiniti JX35: Questionable New Name

December 19, 2012

2013 Infiniti JX35

Earlier this month, BMW announced that they would be ditching decades of brand building and market familiarity and rebranding the 3 Series Coupe and Convertible as the 4 Series. The move was...questionable, and now Infiniti is doing the same thing.

The G is gone. The M is gone. The FX and JX are, too. Instead, everyone gets a Q. Next year for example, our Infiniti JX35 will be known as the QX60. Clearly this will be instantly recognizable to shoppers compared with the QX50 (nee EX), the QX70 (nee FX) and the QX80 (nee QX) and nobody will confuse it with Volvo's XC60, XC70 or XC90. Or with any current Infiniti product.

Mike Magrath, Features Editor


  • jederino jederino Posts:

    All the ad wizards believe this name convention is money in the bank, so some of us must secretly love it and aren't telling the rest, otherwise they wouldn't do it.

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