Infiniti Announces New Naming Scheme for all 2014 Models
- Infiniti is changing its naming strategy for 2014.
- All cars will carry the "Q" designation followed by a number, and "QX" will be used for SUV and crossover models.
- The replacement for the G sedan will debut at the 2013 Detroit Auto Show as the Infiniti Q50.
HONG KONG — Infiniti is changing its naming scheme for the 2014 model year, and the first car to debut under the new nomenclature will be the replacement for the G sedan, due in dealerships the second half of 2013.
Set to debut at the 2013 Detroit Auto Show, the Infiniti Q50 compact sports sedan will lead the Infiniti car lineup into the new naming structure, where all sedans, coupes and convertibles will carry the "Q" designation followed by a number, and "QX" will be used for SUV and crossover models.
Beginning with the 2014 model year, the Infiniti M will become the Q70, and the G coupe and convertible will be renamed Q60. The Infiniti QX will be called QX80, FX becomes QX70, JX will be QX60, and the EX crossover will be known as the QX50.
Infiniti President Johan de Nysschen said in a statement that the company, in the process of increasing its global presence, needs "a new identity and direction to promote consumer familiarity" with its model range as it expands the portfolio, and to achieve this it needs a "simple and consistent nomenclature framework."
"It's difficult for consumers in Europe or Asia to understand the difference between G and M." Not so in the U.S., de Nysschen said, but increasing numbers will help to distinguish the obvious hierarchy — the higher the number, the more senior the vehicle determined by price point.
The numbers bear no relationship to engine size. According to de Nysschen, "secondary badging on the fender will be used to denote engine capacity."
"Q captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45— Infiniti's first iconic flagship product in 1989," said de Nysschen.
Edmunds says: After leading Audi in the U.S., Infiniti's new chief thinks a more Germanic naming strategy will put the Japanese company on better terms with consumers.