Branding at its best - 2007 Honda Fit Long-Term Road Test
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2007 Honda Fit Long-Term Road Test

2007 Honda Fit: Branding at its best

July 10, 2007

I've really enjoyed driving our Honda Fit the past few weeks. Things like the smooth-sliding shifter, sporty handling and smartly designed interior instantly remind me of other small Hondas I've owned or driven. Like BMW, Honda is a master at maintaining certain attributes across product lineups and timelines. There's even the familiar "d-d-d-dit" Morse code "H" sound when the key is left in the ignition...

It's automotive branding at its best.

Brent Romans, Senior Automotive Editor, Edmunds.com, 15,420 miles


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