2010 Honda Accord Crosstour: Still in the Game?
December 29, 2010
Given that Honda recently announced plans to pull the plug on the boxy and rugged little Element, some folks may be wondering about the fate of the Accord Crosstour.
After all, the Crosstour has been a sales disappointment. Honda moved just 25,927 Crosstours year-to-date through the end of November, which means the manufacturer is unlikely to meet its 2010 sales goal of 30,000 units. (Keep in mind that this goal was revised down from an original goal of 35,000 units.)
So what's the story?
Well, the Crosstour's sticking around. I got this statement from a Honda spokesperson:
"The Accord Crosstour is doing a good job for us. Admittedly, the world is a different place than it was during Accord Crosstour launch planning -- as is the case for many vehicles that went through planning stages in 2006-2008. The customer need, however, remains -- despite industry-wide lower new vehicle sales. In light of everything, and the fact that it outsells key competitors' V6 models, Honda is very happy with Accord Crosstour. We're going to continue to invest in it and grow our Accord Crosstour business."
Nice to see Honda approaching things with a long-term perspective. The more time I spend in the Crosstour, the more I appreciate it -- it's definitely an easy car to live with.
Do you think the Crosstour's audience will grow in the months and years ahead?
Warren Clarke, Automotive Content Editor