2013 Ford Focus ST Long Term Road Test

2013 Ford Focus ST: Ford Makes Cars?

June 24, 2013

2013 Ford Focus ST

Out of nowhere, my 12-year-old daughter asked, "This is a Ford?"

"Yes," I answered. "Why do you sound so surprised?"

"It's just not what I picture when I think of Ford," she responded.

"Well, what do you picture?" I asked.

"Trucks. Big trucks. Or SUVs. Not sporty little zippy cars," she answered.

"Well, who makes sporty little zippy cars?" I asked.

"Hyundai. Or Kia. Maybe Honda," she said.

Now, if we lived in Michigan instead of Southern California, her answers would likely be very different.

Kelly Toepke, News Editor @ 11,795 miles

Most Recommended Comments

By seppoboy
on 06/24/13
12:12 PM PST

Or maybe the answer would not be so different, at a Ford dealership. I have stopped by two different Ford dealerships, with serious interest to buy a Focus equipped to my satisfaction. Even after the near-death experience of 2008, these dealerships didn't get it. Sales reps were dismissive of my interest in their cars, and were eager to put me in an F150 or Explorer, especially one already on their lot. We already have an older F150, thankyouverymuch, and those comments that "those are for college kids and young ladies, you belong in one of these..." showed contempt for the Ford business strategy, as well as potential customers. They like moving the heavy metal, more commissions, and I understand that, but sheesh...

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Edmunds Insurance Estimator

The Edmunds TCO® estimated monthly insurance payment for a 2013 Ford Focus ST in VA is:

$145 per month*
* Explanation