Fashion Forward - 2013 Ford Focus ST Long-Term Road Test
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2013 Ford Focus ST Long Term Road Test

2013 Ford Focus ST: Fashion Forward

October 30, 2012

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I'm thrilled that we got our hot-as-hell Ford Focus ST in Tangerine Scream Metallic Tri-coat. None of the other Focus colors pop quite like it. Draped in it, our car is Beyonce, working the most arresting dress ever.

By choosing an orange car, we boldly broke out of the color doldrums that usually grip car buyers. According to Edmunds data, just 0.4 percent of the cars that consumers bought in the last decade were orange. The big color leaders should come as no surprise: silver and black, closely followed by white. Auto-paint supplier PPG says that white continues to be the top automotive paint color in the world. But PPG also says that stronger colors are on the rise, and earlier this month introduced its palette for the 2015-2016 model years.

You've got to love the color names and descriptions, as reported in our news story on the topic: "Al Fresco, a silver metallic with a 'fresh green tint' and Victoria Grey, a 'classic gray with an iridescent highlight of gold metal.'  Other colors that may appear on cars in the near future include Opulence, a 'refined red pearl with intense jewel tone' and Elixir, a metallic mixture of silver and magenta.  "Sparkly yellow exterior pain paint treatments" are also coming onto the market -- ours is a forerunner of that.

This is not to say consumers want their cars to scream tangerine. The sales figures of the last 10 years prove it. What' your take on wild car colors? Have you ever bought something really bold? Did you go on loving it, or live to regret it?

Carroll Lachnit, Features Editor, @2,756 miles


Comments

  • lucasauto lucasauto Posts:

    I bought the tangerine scream focus st. I didn't want black because it gets to hot in summer and to dirty in winter. I would have gotten white, sliver is to boring (why paint something silver when the metal is already silver). But when I saw a tri-coat paint offered, and it was orange, a light color that doesn't attract as much heat as black of blue. I decided to get it. Every car is grey, black, or blue, so it is nice to have a different colour. I like the colour and the way it looks. Only problem is other people don't, and it turns out people have strong feelings about the colour of a car.

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