2013 Ford Focus ST Long Term Road Test

2013 Ford Focus ST: Enabling 911 Assist

April 1, 2013

2013 Ford Focus ST

Before I drove away, this message popped up on our 2013 Ford Focus ST's display, "911 Assist is OFF. Set to ON? Yes/No."

Many new cars feature some sort of built-in telematics or concierge service that varies by manufacturer in what is provided, but most use an embedded cell phone and there's usually a subscription fee.

On our Focus ST, however, it uses your paired phone to alert the local authorities if the car has been in a collision severe enough to trigger an airbag deployment, but one must first enable this feature. If, and when the service is available, there's also a piggy-back remote-diagnostic/maintenance service that goes on behind the scenes as well.

I read the manual to learn all this. Additionally, I read the (assuming) legal department's required privacy policy disclosure if you elect to set the 911 Assist to on. It basically says that the car will, in some cases, be able to communicate with responders the location of your now dented, airbag-popped vehicle. Yeah? I thought that's what I was asking for when I selected ON.

How do you feel about this service? Would you enable or disable it if it were on your car?

Chris Walton, Chief Road Test Editor @ 8,856 miles

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Edmunds Insurance Estimator

The Edmunds TCO® estimated monthly insurance payment for a 2013 Ford Focus ST in VA is:

$145 per month*
* Explanation
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