If Dodge Disappeared Would Anyone Notice?

2009 Dodge Challenger Long Term Road Test

If Dodge Disappeared Would Anyone Notice?

April 07, 2009

I really like our Challenger. Much more than I thought I would. It's a size too big which I like. It's not a "g-machine" either and that's fine. It has presence on the road. There's nothing else like it.

Yet as I read one bailout story after another, it's becoming pretty clear that Dodge could be gone forever very soon. I don't think it's going to happen, but it's sad to even imagine that 5 or 10 years from now there would be no new Challengers, no Ram trucks, no Vipers (yeah, that's not even going to take 5 years).

Sure, the market will move on and most people will forget Dodge as quick as they did Plymouth and Oldsmobile. Still, for company that put so many iconic vehicles on the road to just disappear is pretty sad. I certainly hope this Challenger isn't the last new Dodge I ever drive.

Ed Hellwig, Senior Editor @ 2,954 miles

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