2009 Dodge Challenger R/T: Why Buy Used?
June 14, 2010
Some of the comments on the blogs about the sale of the 2009 Dodge Challenger R/T have pointed out that you can get a new one for a starting price of $30,860 (before destination, tax and registry fees). This makes our asking price of $29,900 look unattractive by comparison.
After a Sunday afternoon with the Challenger parked near a busy street, and the phone not ringing at all, I began to lose faith in our price. I consulted with the pricing gurus here at Edmunds and they pointed out that there are incentives on the Dodge making our price even more unrealistic. However, when I looked at the actual incentives, I found a different story.
The customer cash back on this car is only a $500 military bonus or a $1,500 leasing loyalty bonus which many buyers won't qualify for. The $1,700 dealer cash (also called"marketing support") is only for buying a bunch of Mopar equipment. The one thing that looks attractive is the financing -- as low as 1.9 percent -- but for that you need top-tier credit.
Furthermore, to buy this car with the options on our car, you would actually have to spend at least $36,000. So buying this car for a negotiated price of $29,000 would save $7,000 plus the dough saved on taxes, insurance and registration fees. I think that's a bargain. So we'll leave the Challenger on the market for a few more weeks and see if the right buyer gives us a call.