2011 BMW 528i: Nice Looking, But Not Distinctive Enough
May 17, 2011
I've been on the fence about the 5 Series for awhile now. At first, I thought it was completely faceless and totally lacking in character (I actually liked the E60 more than most). Then I warmed up to some of its less obvious styling cues like the overall stance, the headlights and even the interior.
Yet to this day, whenever I see one on the road it's not immediately obvious whether it's a 5 Series or a 7 Series. And that's a problem for BMW.
Those 7 Series owners want something for all the extra money they paid and a distinctive look is usually part of the bargain. Even some 5 Series owners might take offense that their smaller, and supposedly sportier, sedan looks more like the big 7 Series cruiser. Not an easy thing to resolve, but here's hoping that the mid-cycle facelift adds a little extra something to the exterior of the 5.
Ed Hellwig, Editor, Inside Line