With More 2013 Models in the Mix, September Incentives Fall, Reports Edmunds.com


With More 2013 Models in the Mix, September Incentives Fall, Reports Edmunds.com

SANTA MONICA, Calif. — October 2, 2012 — Automaker incentives fell slightly in September as more and more 2013 models have hit the market, reports Edmunds.com, the premier resource for automotive information. According to Edmunds.com's True Cost of Incentives® (TCI®), the auto industry spent $2,227 per vehicle this month, down 3.1 percent from August, and down 9.3 percent from September 2011. The projected decline will end a five-month streak of month-over-month incentive increases that began in April.

"This is the time of the year when inventories really start to see dramatic shifts in the proportion of vehicles from the upcoming model year," says Edmunds.com Senior Analyst Jessica Caldwell. "As demand builds for the new hot designs, car dealers don't have to offer as much of a discount to move those vehicles off their lots. That's why we recommend that car shoppers give extra consideration to some of the great deals on outgoing 2012 model year vehicles."

Average True Cost of Incentives® (TCI®) by Car Manufacturer
Manufacturer Sept-12 August-12 Sept-11 Sep 2012 vs Aug 2012 Sep 2012 vs Sep 2011
Chrysler $2,890 $2,764 $2,891 4.6% 0.0%
Ford $2,748 $2,846 $2,879 -3.4% -4.6%
GM $3,011 $3,279 $3,312 -8.2% -9.1%
Honda $1,767 $1,597 $1,791 10.6% -1.3%
Nissan $2,471 $2,600 $2,494 -5.0% -0.9%
Toyota $1,758 $1,697 $2,019 3.6% -12.9%
Industry $2,227 $2,298 $2,456 -3.1% -9.3%

Shoppers on the hunt for those outgoing models are likely finding that their choices are narrowing quickly. Edmunds.com found that 67 percent of all new cars sold in September were 2012 model year vehicles, down from 77 percent in August. If historical patterns hold true, the industry can expect the 2012 model year mix to approach or fall below 50 percent in October.

As always, shoppers can find the vehicles with the most compelling deals on Edmunds.com's True Market Value® Deals of the Month page. Edmunds.com also helps consumers get a sense of whether right now is a good time to buy specific new car models with its TMV® Predicted Price Trends.

Edmunds.com's monthly True Cost of Incentives® (TCI®) report takes into account all automakers' various U.S. incentives programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers. To ensure the greatest possible accuracy, Edmunds.com bases its calculations on sales volume, including the mix of vehicle makes and models for each month, as well as on the proportion of vehicles for which each type of incentive was used.

About Edmunds.com, Inc.
At Edmunds.com, we're committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our five-star Edmunds.com iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.

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