Dealer Insight Newsletter May 2011

The Gospel, by Edmunds

You sell cars. And part of that process includes telling customers why your product is better than the competition. The only catch is, when you make a claim, it's considered marketing — not always a good thing. But, when Edmunds makes that claim, it's considered gospel — which is always a great thing.

It's not fair, but it's true. If you say it, you're trying to sell something. If Edmunds publishes it, it's considered objective third-party content.

The reason 15 million car shoppers visit Edmunds on average every month is because we are a trusted and respected source of automotive information. If you're smart, you can use that positioning to help your dealership sell more cars. Take advantage of the editorial space Edmunds is dedicating to your vehicles. has over 35 automotive journalists on staff who spend their lives driving cars and writing about them. Because of them, Edmunds has a wealth of content. On a weekly basis we publish 50+ new pieces of compelling, relevant and timely content (road tests, car overviews, stories, articles, blogs posts, top 10 lists, etc.).

To illustrate the kind of information that is available, we have taken a stab at finding at least one great quote or accolade on our site for every mainstream manufacturer. This list is not comprehensive, it's a starting place. You can always search our site for additional content, we publish daily and there is fresh content all the time.

Acura - According to "Both sensible and desirable, the 2011 Acura MDX is a standout for its brand and its class."

Audi - According to "The 2011 Audi A4 is a slick-looking, smooth-driving sport sedan, and its Avant wagon variant is possibly slicker still."

BMW - According to, "the 2011 BMW 1 Series M Coupe, was one of the 'Top 10 Most Significant Vehicles' at the 2011 Detroit Auto Show."

Buick - According to "the 2011 Buick Enclave is an excellent choice for families who want minivan functionality along with classy styling and a luxurious interior."

Cadillac - According to "The 2011 Cadillac CTS-V delivers a combination of world-class performance, style and value that's tough to beat... Stunning acceleration; superb handling; distinctive appearance; reasonable price tag."

Chevrolet - According to "When it comes to performance, the base model of the 2011 Chevrolet Corvette is one of the world's best bargains. The Corvette Z06 has one of the world's best engines, while the ZR1 is one of the world's best sports cars, period. ... Tremendous acceleration; glorious mechanical soundtrack; handles like a sports car yet comfortable; large trunk.

Chrysler - According to, "The 2011 Chrysler 300 has been given a major overhaul that makes it more like the luxury car it always aspired to be."

Dodge - According to "The 2011 Dodge Challenger may look like a muscle car and go like a muscle car, but its ability to also be a grand American touring coupe cements its status as the most livable of the reborn pony cars."

Fiat - According to "the 2012 Fiat 500 is yet another stylish subcompact that proves that small can be cool."

Ford - The 2011 Ford F-150 is the Consumers' Favorites: Best Pickup Truck (04/01/2011). "The 2011 Ford F-150 is an excellent all-around truck, and even more so this year thanks to its more powerful engine choices"

GMC - According to "The 2011 GMC Yukon is a leading choice for a traditional large SUV thanks to its comfortable cabin and strong towing and hauling capabilities."

Honda - According to, "The Honda Civic Hybrid is the most fuel efficient sedan for 2011" -, April 2011

Hyundai - According to, "The Hyundai Accent is the least expensive hatchback for 201" -, February 2011

Infiniti - According to "The 2011 Infiniti EX is one of the best vehicles to drive in the growing compact-luxury-crossover segment, and the price is right. ..Zesty handling and acceleration; compliant ride; classy cabin; sleek styling; versatile hatchback body style.

Jaguar - According to "The 2011 Jaguar XJ beautifully blends eye-catching style with dynamic poise. It's also a bit of a bargain."

Jeep - " named the Jeep Wrangler as Best Retained Value SUV $25K - $35K".

Kia - According to "the 2011 Kia Optima is a must-drive family sedan."

Land Rover - According to "The 2011 Land Rover Range Rover continues a tradition of interior opulence and off-road capability."

Lexus - According to, "Lexus has the best retained value of any luxury brand."

Lincoln - According to "With its twin-turbocharged EcoBoost V6, upscale interior, high-tech options and top-notch crash ratings, the 2011 Lincoln MKT has a number of strengths..."

Mazda - According to "The 2011 Mazda CX-9 offers everything the typical family-friendly crossover does, plus a dash of spice in the form of driving excitement...Sporty performance; stylish cabin; easy access to spacious third row; solid build quality.

Mercedes-Benz - According to "Impeccably built to a standard befitting its legendary status, the 2011 Mercedes-Benz C-Class is an impressive luxury car."

Mini - " named the 2011 Mini Cooper Countryman as the Best Retained Value Wagon $25K - $35K".

Mitsubishi - According to "Aggressive styling and track-tuned performance makes the 2011 Mitsubishi Lancer Evolution a relatively affordable pick for driving enthusiasts."

Nissan - According to "Affordable high-performance sports cars don't get any better than the 2011 Nissan 370Z...Excellent handling and braking; nifty rev-matching manual transmission; powerful V6; compliant highway ride; high-quality interior; relatively low price."

Porsche - According to "The 2011 Porsche Cayenne has been completely redesigned and made far more refined and street-friendly."

Saab - According to "Saab is reinvented with the impressive 9-5. It might not have the panache or engineering polish of its German competition, but it's cheaper, fun to drive and has a style all its own (05/01/2011)."

Scion - " named the 2011 Scion xB as the Best Retained Value Wagon Under $25K".

Smart - According to "The 2011 Smart fortwo Convertible fits in spaces others cannot; zippy around-town handling; surprisingly accommodating interior; attention-getting style.

Subaru - According to "The 2011 Subaru Outback is an appealing alternative to conventional wagons and crossovers."

Suzuki - According to "the 2011 Suzuki Grand Vitara still represents a potentially worthwhile alternative to other compact SUVs, especially if you're on a tight budget."

Toyota - The 2011 Toyota Prius is the Consumers' Favorites: Best Hybrid Car (03/01/2011). "There are plenty of choices for a green car this year. But when it comes to high fuel economy, plenty of versatility and a reasonable price, the 2011 Toyota Prius cannot be beat."

Volkswagen - According to "The Volkswagen Jetta is the least expensive midsize sedan for 2011" -, February 2011

Volvo - According to "The 2011 Volvo XC60 is a solid hit thanks to its combination of convenience, safety, style and performance...Distinctive design inside and out; ample interior space; safety-oriented; lots of standard equipment; strong turbocharged engine."


Zach Staruch

Zach Staruch, Director, Product Development

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