Dealer Insight Newsletter November 2010

Edmunds Market Intelligence

Ford October Sales Up 19%

New Vehicles Drive Year-to-Date Sales Growth to Double Industry Average. Ford sold 157,700 units in October 2010, up 20.1% compared to October 2009 and up 1.0% from September 2010.

Ford is in line with the industry average for 2011 model year sales percentage.

Ford is the large truck leader. Incentives for F-Series are trending upward as next year's model is getting a makeover in the engine compartment.

Ford Mustang is king of the muscle cars, but just barely.



American Honda Reports October Sales Increase of 19.8%

Honda sold 98,800 units in October 2010, up 15.6% from October 2009 and up 1.5% from September 2010.

Honda is progressing well with their model year sell down (still a bit behind industry average, but close). Below, you can see a shift in model year sales of a little over 20 points.

In spite of the redesigned Odyssey having received very mixed reviews on styling (close to 66% of Odysseys sold are 2011 model year) Honda was able to capture the title of best-selling minivan this month.



Nissan North America Sales Rise 16.1% In October

Nissan sales up 15.2% over last year; Altima, Rogue lead gains Infiniti up 22.9%; Infiniti M up 119.2%, QX up 88.7%. Nissan sold 69,800 units in October 2010, up 16.4% from October 2009 but down 6.0% from September 2010.

Nissan is well behind the industry average for 2011 model year sales; however, their sell down pace looks like they'll be on track with the industry average in the near future.

Nissan's all-new Juke had its first sales figures posted at 2,103. Although this is only a partial month's worth of sales, reviews (from both consumers and professionals) of the vehicle have been colorful, to say the least. It should be interesting to see how Juke sales perform, with or without incentives.




Toyota sold 145,500 units in October 2010, down 4.4% from October 2009 and down 1.1% from September 2010.

Toyota's progression into selling 2011 model year vehicles is tracking behind the industry average. Below, you can see the pace that Toyota is working with.

Toyota sold the most midsize cars out of any automaker. The same can be said for the compact car segment.


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