Edmunds Market Intelligence

Edmunds Market Intelligence

General Motors (GM)

GM sold 223,900 units in December 2010, up 7.9 percent compared to December 2009 and up 32.7 percent from November 2010. GM remains the largest automaker in the United States with 2010 total sales a little over 2.2 million vehicles.

Below is GM's model year mix, compared to last year GM is doing an extremely good job of clearing out old inventory and moving to the current model year.

Buick has had the highest percentage gain for any major brand within the U.S. market, model level sales breakdown is below.

General Motors 2010 Calendar Year Sales Up 21 Percent;
December Sales Increase 16 Percent — Best Month of 2010


DETROIT, Jan. 4, 2011 /PRNewswire/ —

  • GM's four brands sell 118,435 more vehicles in 2010 than eight brands did in 2009 GM
  • December retail sales up 27 percent, best month in 2010
  • Chevrolet sales improve 16 percent in 2010
  • Buick sales rose 52 percent in 2010 — the highest improvement of any major brand
  • GMC increased sales 29 percent for the year
  • Cadillac sales gain of 35 percent in 2010 is the highest for major luxury brands


General Motors dealers reported 223,932 total sales in December, a 16-percent increase from a year ago for the company's four brands. The gain was driven by solid retail sales which were 27 percent higher than a strong December a year ago. For the calendar year, total sales for GM's four brands increased 21 percent to 2,202,927, while retail sales rose 16 percent for the year. GM's four brands sold 118,435 more vehicles this year than the company did with eight brands in 2009, and will gain total and retail market share for the year.

The December total sales result includes an anticipated reduction in fleet sales to rental companies. For the month, overall fleet sales represented 17 percent of GM's total sales.

According to Don Johnson, vice president, U.S. sales operations, the company's annual sales performance shows the strong focus of the new company.

"Our sales this year reflect the impact of GM's new business model," Johnson said. "The consistency of results that we achieved demonstrates the focus on our brands, dealers and customers, and how we compete aggressively for every sale, every day."

In December GM's industry-leading lineup of fuel-efficient crossovers continued to gain in popularity with consumers. Sales of GM crossovers rose 42 percent versus December 2009. For the year, GM crossover sales were 50 percent higher than in 2009. GM sold 567,458 crossovers in the United States in 2010, far more than any other automaker.

Since 2005, the crossovers' proportion of the U.S. market has almost doubled to about 22 percent of the industry. In the same period, crossovers as a proportion of GM sales have increased more than threefold and now represent 26 percent of the company's sales volume.

"The crossover market is a great example of how consumers can have their cake and eat it too," Johnson said. "More and more, consumers are choosing to purchase fuel-efficient crossovers like the 32-mpg highway-rated Chevrolet Equinox and GMC Terrain because they get everything they want — comfort, utility and quality."

In December, sales of the Chevrolet Equinox and GMC Terrain set records for each model (22,764 and 9,303 respectively) and led GM's crossover gains - a result of improving availability. For the year, sales of these compact crossovers were up 74 percent and 331 percent respectively, enabling them to gain market share in the compact crossover segment where sales rose an estimated 27 percent year-to-date through December. In the mid-luxury crossover segment, the Cadillac SRX gained more share than any entry, with sales up 152 percent for the year.

GM's full-size pickup truck sales improved 29 percent in December versus a year ago, when the company was clearing out a high proportion of past model-year trucks. During the month, 89 percent of GM's full-sized pickup trucks sold were 2011 model year vehicles compared to 22 percent new model year trucks (2010) during the same month last year. In 2010, combined sales of the Chevrolet Avalanche, Chevrolet Silverado and GMC Sierra full-size pickups increased to 520,444 units — up 17 percent compared to 2009.

Total sales of GM passenger cars declined 6 percent during December, driven by anticipated lower fleet sales. However, retail sales of GM passenger cars rose 14 percent for the month, led by improving demand for the all-new Chevrolet Cruze, Buick Regal and Cadillac CTS Coupe. For the year, sales of GM passenger cars improved 20 percent.

Month-end dealer inventory in the United States stood at about 511,000 units, which is about 25,000 lower compared to November and about 126,000 higher than December 2009.


2010 Year-to-Date Key Facts:

  • Calendar-year-to-date total sales for GM's four brands are up 21 percent, with retail sales rising 16 percent
  • GM's four brands have sold 118,435 more vehicles in 2010 than were sold with eight brands in calendar year 2009
  • GM compact crossovers, Chevrolet Equinox and GMC Terrain, increased sales by 110 percent
  • GM mid-size crossovers, Buick Enclave, Chevrolet Traverse and GMC Acadia sales rose 23 percent
  • GM's mid-luxury crossover, Cadillac SRX, increased sales 152 percent
  • At 567,458 sold in 2010, GM sells the most stylish, fuel-efficient crossovers in the U.S. market, an increase of 50 percent for the year
  • GM's full-size pickup truck sales of 520,444 were 17 percent higher in 2010, compared to 2009
  • GM's four brands sold 804,511 passenger cars in 2010, a 20-percent increase over 2009


Brand Key Facts:

Chevrolet: Chevrolet delivered 147,960 total vehicles in December, a 9-percent increase versus last year. Retail sales for Chevrolet rose 21 percent for the month — the best retail sales month since August 2009. Retail sales were propelled by improving Cruze sales, and strong Silverado and Equinox retail sales, which were up 30 and 90 percent respectively. Equinox had its best sales month ever, aided by increased inventories. Year-to-date total Chevrolet sales increased 16 percent.

Buick: Buick, the fastest growing major automotive brand in the United States, reported 17,095 total sales, a 40-percent increase compared to a year ago. This includes a 48- percent rise in year-over-year retail sales — the fifteenth consecutive month of year-over-year sales gains for the brand. Total Buick sales increased 52 percent during the calendar year.

GMC: GMC reported total sales of 42,159, a 35-percent increase compared to the same month last year. This marks the fifteenth consecutive month of year-over-year sales increases. Retail sales were 40 percent higher than last year, spurred by Sierra, Acadia and Terrain — up 40 percent, 46 percent and 73 percent, respectively. For the year through December, GMC total sales improved 29 percent.

Cadillac: Cadillac, the fastest-growing luxury brand in the United States, reported total sales of 16,718 for December — 13 percent higher than last December, with retail sales increasing 28 percent. December was the eleventh consecutive month of year-over-year total and retail sales gains. SRX retail sales were up 16 percent compared to a year ago and had its best month ever. CTS retail sales rose 70 percent, driven by strong demand for the all-new CTS Coupe. The Escalade family had its best retail month since December 2008, up 30 percent versus a year ago. Total sales for Cadillac are up 35 percent for the year.

Fleet sales for GM's four brands were 37,658 for the month, a 21 percent decline from the prior year, due to a 35 percent reduction in sales to rental fleets. Commercial fleet sales rose 8 percent during the month, the ninth straight month of gains.

About General Motors: General Motors, (NYSE: GM, TSX: GMM), one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.

SOURCE General Motors




Ford sold 190,200 units in December 2010, up 6.7 percent compared to December 2009 and up 34.0 percent from November 2010. Ford regains their number two best selling automaker status, last time they held this position was in 2006.

The model year mix for Ford is not pacing as well as last year, but expect this to change dramatically once the 2011 Ford F-150 becomes more readily available as well as the redesigned Explorer.

For both the month and the year Mustang takes second place behind Camaro. Annual figures came to 81,299 for Camaro and 73,716 for Mustang.




Chrysler sold 100,700 units in December 2010, up 17.2 percent compared to December 2009 and up 37.5.

Chrysler's model year mix is not looking as healthy as last December.

Another great sales month for Jeep's Grand Cherokee with 12,753 deliveries, this is the redesigned Cherokee's best month, despite media chatter over raising gas prices. Below is the recent history of Grand Cherokee sales plotted with TCI, the redesign has been extremely successful in not just boosting sales but lowering the amount of incentives spent. In the near future we'll see if Chrysler's other redesigned products can provide the same results.




Toyota sold 177,500 units in December 2010, down 5.5 percent from December 2009 but up 37.3 percent from November 2010. Even with all the issues surrounding Toyota for 2010, they still finished in third place for most vehicles sold in the U.S. with 1.7 million vehicles sold.

Toyota is still far away from clearing out the 2010 model year vehicles and is not looking anything like December 2009's model year mix, note that when comparing these charts to Ford's you will notice a very similar pattern.

With Honda's announcement of the Element cancellation for 2011, we should see the xb benefit but certainly not enough to catch up to Soul.




Nissan sold 93,700 units in December 2010, up 27.9 percent from December 2009 and up 31.3 percent from November 2010.

Model year mix for Nissan is very similar to last year which is looking healthy.

Nissan introduced the LEAF to the market with 19 sales of their pure electric vehicle, in comparison Chevrolet's Volt had 326 sales. We should give this at least a few month before taking either vehicles' sales figures too seriously and we should see the chart below go through some dramatic changes.




Honda sold 129,600 units in December 2010, up 21.0 percent from December 2009 and up 44.6 percent from November 2010 (highest Nov to Dec increase of any BIG 6 automaker).

Honda is only slightly behind the model year mix they posted last year.

Consumers responded well to Honda's incentives on 2010 model year vehicles, below is a chart showing the difference in TCI for each model year. The $2,670 on 2010 model year Hondas is the highest TCI Honda has ever posted for any given model year.

Honda vehicles did extremely well in both the compact and midsize car segments, finishing with the best sellers for the month in both.


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