2012 Volkswagen Beetle: Typically Costs More Than The Competition
February 21, 2013
As you can see from the photo, our long-term 2012 Volkswagen Beetle Turbo had an MSRP (before destination and a couple option adjustments) of $27,495. I don't think that's an unreasonable price given what you get from the car. But I will say for price-sensitive shoppers, it could be an issue.
Notably, the main two-door competitors I think of for our car are all less expensive. In that group I'd put the Mini Cooper S, the Fiat 500 Abarth, the Scion FR-S/Subaru BRZ and the Honda Civic Si. While it obviously depends on how you equip them, in general these models are, on average, a few thousand dollars cheaper.
I like our Beetle Turbo. But I like those cars, too. If I were shopping for a sport-oriented coupe, I'd have to admit that the Beetle's price would be strike against it.
Brent Romans, Senior Automotive Editor @ 14,702 miles