"It's Ugly, but It Gets You There" - 2012 Volkswagen Beetle Long-Term Road Test

2012 Volkswagen Beetle Long Term Road Test

2012 Volkswagen Beetle: "It's Ugly, but It Gets You There"

August 27, 2012

2012 Volkswagen Beetle

Back in 1969, Volkswagen ran a print ad with the tag line, "It's Ugly, but It Gets You There." However, instead of displaying an image of its Volkswagen Beetle it featured the U.S. Lunar Module, the first of many lunar excursion modules to land on the Moon. Clever considering the ad used one of the greatest feats in human history and one of the most watched events -- Astronaut Neil Armstrong walking on the moon!! -- to catch consumers' eyes but also came across as so honest as at that time Volkswagens were considered eyesores.

But looking at our 2012 Volkswagen Beetle AND the Mars Rover Curiosity, that tag line wouldn't work as well today. Talk about gorgeous machines. We've certainly come a lonnng way.

Here's to risk takers and adventurers constantly taking us outside our comfort zone. RIP Neil Armstrong.

Caroline Pardilla, Deputy Managing Editor

Leave a Comment

Past Long-Term Road Tests

Have a question? We're here to help!
Chat online with us
Email us at help@edmunds.com
*Available daily 8AM-5PM Pacific
Call us at 855-782-4711
Text us at ED411