2012 Volkswagen Beetle: A Most Manly Color
July 10, 2012
Red. I'd never considered it a particularly soothing color choice as far as cabin illumination is concerned, but for some reason, within our Beetle's interior, it comes across as being very easy on the eyes when the sun goes down.
When combined with our car's all-black interior color scheme, the red illumination also makes the VW's cockpit feel very masculine. And I guess that's the point. The Beetle has long been popular with the ladies, but with this redesign, VW's aim was to get more guys behind the wheel.
The bold red lighting nicely supports the car's tougher, less cutesy sheet metal. It all comes together to give this Beetle an assertiveness that should work well to broaden its audience.
Warren Clarke, Automotive Content Editor