I had the typical doubts about Scion. I didn't think it would survive as Toyota's child. The whole ad campaign of the hip gen y car is a bit tacky, but I believe but the car is a solid reminder that it's a Toyota. I am one who prefers small cars however sometimes I fear that I am too small to be seen. The rear seats fold down easily to store my larger items when needed. Overall the Scion xA is a solid compact package. It is much cheaper than a Corolla with the standard options although the Corolla is a bit wider. The driver's seat position is more like that of a minivan or SUV and the speedometer and gauge are in the center, but this is easy to get used to and actually makes a lot of sense.
Handling, stereo system, gas mileage, compactness, easy to park anywhere, smooth transmission, side mirror blinkers, the fact that it's made in Japan (other than being a Japanese make, if you know what I mean), and simple clear compactness of everything.
This car has too many options that should be standard. I don't know if I buy the whole "pure price" thing on Scions. A sunroof option would be nice. An arm rest should be standard. Keyless entry should also be standard. It needs a 5th gear in automatic transmission.