2013 Scion FR-S Long-Term Road Test

2013 Scion FR-S: Caption This

May 29, 2013

2013 Scion FR-S

We've all heard the urban myth of the Chevrolet Nova selling poorly in Spanish-speaking countries because "No va" would roughly translate to "No go." I wonder how much market research was done before bringing the Bimbo brand to the States.

Note: After a little research, we discovered Bimbo Bakeries USA is the largest bakery conglomerate in the country. Who knew?

Chris Walton @ 16,634 miles


  • oldparnell oldparnell Posts:

    Part of my accounting job involves calling the "Bimbos" once a month to reconcile our accounts. The ladies actually have a sense of humor about it. The parent company of Oroweat if I'm not mistaken. Hey, any publicity is good publicity.

  • "Bimbos: Bringing you sandwiches by the truckload"

  • stovt001_ stovt001_ Posts:

    Sadly, I had some professors in my business courses (including marketing) who actually believed the Nova myth and used it as a case study in class. Amazing how you can get your PhD or DBA and not know how to use Snopes, or basic common sense.

  • stovt001_ stovt001_ Posts:

    Also, they made that sandwich wrong. Everyone knows putting the lettuce next to the bread makes the whole thing a soggy mess. Just ask Sheldon Cooper.

  • bankerdanny bankerdanny Posts:

    I have aften thought the same thing. It has helped a little that they run ads then end with how to pronounce it: beembo.

  • cobryson cobryson Posts:

    To be fair, they bought into the market to become a major player in the US in 2008. Before that, they were still a massive Mexican baking company.

  • throwback throwback Posts:

    They also sponsor a soccer team in Chester Pa.

  • quadricycle quadricycle Posts:

    "Bimbo, proving that names don't matter when you can just buy other companies and use theirs, since 1976."

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