Will Higher Gas Prices Boost Hybrid, EV Sales?

Will higher gas prices lift sales of hybrids and electric vehicles? Typically, when gas prices soar abruptly, sales of fuel-sipping small cars, hybrids and the like edge higher. That was the case during the gas spike of 2008 when prices peaked at a national average of $4.11 a gallon. Indeed, gasoline prices already are setting new records for this year at an average of $3.72 for a gallon of regular unleaded, according the numbers released Tuesday from AAA, and they are rising daily. The motorists club noted prices have surpassed $4 a gallon in California, Alaska, Hawaii and some parts of New York. Some experts predict prices could reach $4.25 a gallon nationally by late April and could even hit $5 a gallon in some cities, including Los Angeles and Chicago.

Generally speaking, hybrids, EVs and even diesels don't save consumers money compared with traditional gas-powered vehicles. The premium charged for hybrids and EVs takes time for consumers to recover in fuel savings — often a long time, maybe even longer than they intend to own the car. That payback period was compounded by the fact that tax credits on some of these fuel-sippers ended.

But with rising gas prices, the economics of buying hybrids and EVs improve by shortening the premium payback time, according to an Edmunds.com analysis. How much payback periods are shortened varies wildly from model to model, however. Edmunds.com's analysis assumes an average of 15,000 miles driven a year — the payback is quicker if more miles are driven — and uses Edmunds.com's True Market Value (TMV), the price consumers can expect to pay based on what other buyers paid, as well as Edmunds' estimated monthly fuel costs for every vehicle. It should be noted that the payback period only shortens if gas prices remain high, and inevitably they fall from their peaks as history has shown.

A look at the top-selling hybrids that have versions powered by traditional gasoline engines shows the difference in payback periods with higher gas prices. The Ford Fusion Hybrid (TMV $27,678; EPA fuel economy rating 41 mpg city/36 mpg highway) has one of the quickest payback periods — three years with gas at $5 per gallon, down from six years at $3 per gallon compared with a comparably-equipped, gas-powered Fusion (TMV $24,493; EPA rating 22/32 mpg).The payback time on the Ford Escape Hybrid (TMV $29,632; 34/31 mpg) is almost halved as well from the regular Escape (TMV $25,779 TMV; EPA 23/28 mpg). In contrast, the Honda Civic Hybrid (TMV $23,542; EPA 44/44 mpg) still takes a hefty eight years for a payback, compared with a gas-only Civic (TMV $19,214; 28/36 mpg); that's down from 13 years at $3 per gallon. In between, the Toyota Camry Hybrid (TMV $25,292; EPA rating 43/39 mpg) reduces the payback from seven years at $3 per gallon to four years at $5 per gallon compared with a regular Camry (TMV $21,758; EPA rating 25/35 mpg). The payback time for the Kia Optima Hybrid and Hyundai Sonata Hybrid falls from eight years to five years from $3 to $5 per gallon compared to their gasoline-only counterparts.

Other hybrids have no gasoline equivalents so the Edmunds.com analysis compares the hybrid to the closest vehicle in the manufacturer's line in terms of size and features. The payback period for the world's best-selling hybrid, the Toyota Prius (TMV $22,807; EPA 51/48 mpg) versus a comparably-equipped gas-powered Toyota Corolla (TMV $16,814; EPA 27/34) drops from nine years at $3 a gallon to six years at $5 a gallon. The Honda Insight (TMV $18,674; 41/44 mpg) registers one of the steepest declines compared with a comparably equipped gas-powered Honda Fit (TMV $16,463; EPA 27/33 mpg) by dropping the payback period to just three years at $5 per gallon, down from six years at $3 per gallon.

And what about the much ballyhooed Chevrolet Volt and Nissan Leaf? The payback period for the extended range, plug-in hybrid Volt (TMV $31,712; EPA 95/93 mpg equivalent) compared with the same-size gas-powered Chevrolet Cruze (TMV $19,656; EPA 25/36 mpg) from 15 years at $3 per gallon to a still-lengthy nine years at $5 per gallon. The Leaf (TMV $28,550; 106/92 mpg equivalent) drops from a payback period of nine years at $3 per gallon to just five years at $5 per gallon compared with the Nissan Versa (TMV $19,210; EPA 27/36 mpg).

In the luxury realm, the variances are far wider. The Lincoln MKZ Hybrid (TMV $33,951; EPA 41/36 mpg) carries the same Manufacturer's Suggested Retail Price as the standard issue MKZ (TMV $33,955; EPA 18/27 mpg) so the consumer pays no premium for higher fuel efficiency economy. At any gas price calculated, the Mercedes-Benz S400 Hybrid (TMV $87,117; EPA 19/25 mpg) over the gas-powered S550 (TMV $89.131; EPA 15/25 mpg) is a good economical decision. Same goes for the hybrid Lexus CT 200h (TMV $33,951; EPA 41/36 mpg) compared with a comparably equipped, gas-powered Lexus IS 250. (TMV $32,768; EPA 19/28 mpg)

But quite the opposite is true for some other luxury models for which the payback period — no matter if gas prices soar to $5 per gallon — is not measured in mere years but in decades because the price differential is so steep, the fuel-economy improvement so small or a combination of the two. For instance, the payback period on a hybrid Lexus LS 600h (TMV $106,210; EPA 19/23 mpg) versus the gas-powered Lexus LS 460 (TMV $77,282; 16/24 mpg) is a whopping 69 years. It's the same story for the BMW Active Hybrid 7 (TMV $97,895; EPA 17/24 mpg) versus the BMW 7 Series (TMV $80,202; EPA 17/25 mpg) even though BMW lowered the base price of the 7 Series hybrid by $5,300 in 2012 from 2011's lofty $100,000 plus. It's a similar case for the Volkswagen Touareg Hybrid (TMV $59,641; EPA 20/24 mpg) vs. the regular Touareg.(TMV $47,648; EPA 16/23 mpg)

Sales of hybrids and electric vehicles could increase — higher gas prices or not — due to the mere fact that consumers have a far more expansive selection of such vehicles than were available during the 2008 gas-price spike. Edmunds.com lists 51 hybrids and eight electric vehicles either currently on sale or hitting showrooms soon. The choices cover a wide range of prices and including a breadth of options from mild hybrids like Buick and Chevrolet models outfitted General Motors' eAssist system, to new members of the Toyota Prius family and to electric vehicles from even more auto companies. Because of a wider selection, Edmunds.com forecasts sales of hybrids, EVs and other alternative fuel vehicles, including diesels and natural gas models, will account for about 7 percent of industry sales in 2017, the year after the next round of federal Corporate Average Fuel Economy (CAFE) standards go into effect. That could mean sales of such vehicles could be about 1 million units. Hybrid sales peaked in 2007 at 346,431 sold. Their market share has not exceeded 3 percent of the market, the highest at 2.79 percent in 2009.

However, these high-tech fuel-sippers will face increased competition for the lowly gasoline engine. The menu of gas-powered vehicles that achieve more than 30 miles per gallon and even 40 miles per gallon is vastly expanding. By Edmunds.com's count, 46 of 327 vehicles on sale in the 2011 and 2012 model years were capable of delivering 30 miles per gallon, combined city and highway fuel efficiency, according to the EPA's formula. That is a nearly 30 percent increase from mid-2011, when Edmunds.com compiled its first list of 30-mpg combined vehicles. In 2010, only one vehicle — the Smart ForTwo — achieved 40 mpg. Today the 40 mpg club is up to nine vehicles and growing.


  • markwbrooks markwbrooks Posts:

    In the case of the GM Volt vs the Cruze it looks like you got a few numbers wrong, like the real world eco cruze MPG. Check out some of the great work done by Car and Driver comparing the two. http://www.caranddriver.com/comparisons/2011-chevrolet-volt-vs-2011-chevrolet-cruze-eco-comparison-test You need to use the real world numbers for both the Volt and the Cruze ( C&D says 20 city, but my experience is that if you are a careful driver, the cruze is an average of 30 MPG mixed hwy/city in the real world) you come up with a break even of 5 years more or less with $4 gas. A number of other folks have run the numbers and everyone comes in more or less with a 5 year break even, not taking into account that after 5 years the volt is a much more valuable car than a cruze. See for yourself: http://gm-volt.com/2011/08/29/could-a-chevrolet-volt-cost-less-to-own-than-a-chevrolet-cruze/ That’s assuming gas at $3.60 a gallon, not the $4.00+ I paid the last time I filled up or the $5 we are going to see this summer. Your mistake is fairly clear, have been caught in the fallacy of comparing best case highway MPG of the high end Cruze Eco ( not the base cruze) to worse case eMPG of the volt. Try it again with some real world numbers, the car buying public needs to know the truth…

  • It's impossible to tell from the article just which Corolla you're comparing the Prius to, but I don't see how it can be "comparably-equipped" if it's TMV is just $16,814. The Prius Two comes with: a 6-speed touch-screen stereo, USB port, and hands-free phone capability; a steering wheel with audio, climate, Multi-Information Display and hands-free phone controls; the Touch Tracer Display; and the Smart Key system. To be "comparably-equipped," you need to at least step up to the Corolla LE with the optional steering wheel controls.

  • I tend to keep my cars for a long time (the last two have been 10 years each), I would at least have a chance of recovering my money on most of these vehicles. However, you really have to view it a different way. Most of these electric versions have great acceleration compared to their gas-sipper equivalents (e.g. more fun to drive, an electric turbo charger of sorts). What is that worth to you over ten years? Also, I paid the Lexus price for navigation (~$1700 ten years ago) that I will never get back and which a Tom Tom could have sufficed considering I don't use it most of the time. Why do people buy things like navigation? Because people like their options, and they like the integration. Think of 'hybrid' as a $5k option that makes you feel better every time you fill up. And unlike navigation, it may actually have a chance of paying itself back. Even if it doesn't, just like navigation, you enjoyed having it--it was worth something to you over your ownership period.

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