Boomer Bust - 2012 Ford Explorer Long-Term Road Test
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2012 Ford Explorer Long Term Road Test

2012 Ford Explorer XLT EcoBoost: Boomer Bust

November 11, 2011

Ford Explorer boomer.jpg

An excellent Web site for baby boomers, Second Act, had a blog item this week on the cars that people 45 and over are buying, based on 2011 sales data that was sliced, diced and analyzed by Edmunds.

There are lots of interesting insights in article, but one thing that struck me was a discussion of the vehicles that are least appealing to adults 45 and older. Three of the four cars mentioned are in our long-term fleet: The Ford Explorer, Honda Odyssey and Toyota Sienna. The one we're missing is the Nissan Pathfinder, by the way.

The Odyssey and Sienna didn't surprise me. I’d flee a minivan as soon as my kid-hauling duties were done, too.

I would have expected the Explorer to have a little more lasting appeal for empty-nesters, since it doesn’t scream “Hi, I’m on car-pool duty today” the way a minivan does. But apparently, it has had the biggest year-over-year decline in the percentage of sales to boomers. Maybe it's just too much car for people, once the kids are out of the house.

If you're a boomer with grown kids, did you switch cars when the last of the brood moved out? What was your empty-nest buy?

Carroll Lachnit, Features Editor


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