2013 Cadillac ATS: Would Have Been Better as a Pontiac
January 28, 2014
That's not a slam, as the 2013 Cadillac ATS is a pretty solid, sporting sedan. It's just not Cadillac material.
Color me old school, but I like my Cadillacs luxurious and quiet. Correct me if I'm wrong but they're still a luxury brand, aren't they? And leather seats do not a luxury car make.
I'd argue the ATS is just begging for a Pontiac badge. It's got, by all accounts, a fantastic chassis and a very sporting disposition, especially if you opt for rear-wheel drive and the six-speed manual transmission. But the noisy engine and the, at times, much too busy ride, undermine any attempt by GM to make this a true Cadillac.
To make it a proper Pontiac (say, "add body cladding" and I'll smack you) simplify that infotainment nonsense, give it some cloth/leather sport seats, black out the chrome trim, and chip a few grand off the price. Tune the less than luxurious four-cylinder engine to have more of a growl and the stiff-ish ride delivered by the low-pro tires would go almost unnoticed. Now you've got the makings for a good American sports sedan.
I'd call it the Tempest and Cadillac could go back to making true luxury cars.
Is GM hiring product planners?
Kurt Niebuhr, Photo Editor @ 20,751 miles