Proud To Be an American - 2013 Cadillac ATS Long-Term Road Test
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2013 Cadillac ATS Long-Term Road Test

2013 Cadillac ATS: Proud To Be an American

April 12, 2013

2013 Cadillac ATS

I've been doing some homework about what people have in mind when they buy American cars, and just what makes a car "American."

So it was interesting to notice this sticker on the driver's side door jamb of our 2013 Cadillac ATS. It's a bit of a mess from a design standpoint, what with the competing assembly plant, UAW and GM logos, to say nothing of the particularly ugly map of Michigan. But forget all that. The sticker is a statement of the car's American pedigree. The ATS was born in the U.S.A., dammit.

The 2013 Cadillac ATS is not the most American car if your measure is the percentage of domestic (meaning U.S. and Canadian) content. It stands at 65 percent, and there are several cars out there that have more than that. But that's just one way of assessing a car's American-ness.

What do you think makes a car American?

Carroll Lachnit, Features Editor @ 6,657 miles


Comments

  • jederino jederino Posts:

    "American" is design, manufacturing and assembly. A Fusion or Golf is assembled in Mexico, yet I don't think that makes those Mexican cars. The American organization is captured by this jumbled sticker and all the interests that made the ATS happen, so I guess I can appreciate that. When I think of Toyota, I think of a monolith. Whereas GM recalls a fractious horde, but one that just pulled of a great vicotry and took time for a family photo.

  • quadricycle quadricycle Posts:

    No large global company can claim to be "American", or "Japanese", or any such classification. These companies employ engineers, workers, and executives in a multitude of countries. They also have manufacturing and assembly plants all over the world. Having a main office in Detroit doesn't change this, and the "American Percentage" of 65% is a gimmick (and a poor one too if you compare this number to the Camry's). Truthfully, its all marketing by a company that wants to sell you something, and not much more. If you really care about American business, you'd do best to buy locally. For a car, this is impossible. Santa isn't real either by the way.

  • huisj huisj Posts:

    I had classmates in 4th grad who could draw an outline of Michigan better than that for school projects. Maybe they drew it while actually driving around in an ATS in Lansing and the bumps screwed them up a bit.

  • roadburner roadburner Posts:

    Seeing that sticker is all it takes to remove a car from my consideration.

  • duck87 duck87 Posts:

    "American" to me means bold, blunt designs with long wheelbases, followed by high powered drivetrains and good value for money. The Chrysler 300 and the new Cadillac CTS are the most "American" cars I've seen, outside of the cartoony blunt-edged pony cars (Challenger, Mustang, Camaro).

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