2013 Cadillac ATS Long-Term Road Test

2013 Cadillac ATS: CUE Welcome Screen Video

April 16, 2013

2013 Cadillac ATS

As far as infotainment interfaces go, the Cadillac CUE system is all right. Not great and not awful. The welcome screen (when you first get into the car), however, is both great and awful.

Startup and welcome flourishes are nothing new to cars. Personally, I like the simple sweep of the gauge needles, but I'm a sports car type of guy. When manufacturers include welcome screens with sound effects, well, I'm not impressed.

I used to love the THX intro screens in movie theatres. The sweeping sound and power from those systems were simply rad. But I don't need it in a car. The ATS's screen is particularly egregious, giving me the impression that they hired Michael Bay to create it.

Kia and Hyundai, on the other hand, have more minimalistic welcome screens, but they have the feel of one of those chimes you hear in an Asian airport before an announcement.

What do you think? Are welcome screens cool or just a waste of time?

Mark Takahashi, Automotive Editor @ 6,662 miles

Research Models


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The Edmunds TCO® estimated monthly insurance payment for a 2013 Cadillac ATS in VA is:

$180 per month*
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