2011 Buick Regal CXL Turbo: Turbo. Buick. Manual?
April 04, 2011
If you've been watching college basketball recently and not skipping too many commercials with your DVR, you've probably seen Buick's spot for the Regal Turbo (here and after the jump). It's a pretty cool commercial on its own and nicely conveys a message that Buick isn't the fuddy-duddy brand you used to know.
But there's one thing that could have made it even better.
There are quick cuts (five of them, actually) showing the driver using the manual shift gate for the automatic transmission. OK, sure, I get it. This is a driver's car, and driving equals shifting. But manually shifting an automatic just isn't much fun, at least compared to a traditional manual gearbox. And the cuts are made to make it look like he's shifting a manual.
Yet Buick actually offers a six-speed manual as a no-cost option for the Regal CXL Turbo. So why not feature the manual in the commercial? If the goal is to convey sport, the manual would have made the commerical a bit more true for the automotive enthusiast.
Brent Romans, Senior Automotive Editor