2012 Audi A8L: Word Of Mouth For The A8
May 30, 2012
I'm at the car wash watching other people clean up our A8L. Another patron comes up to me. Middle aged guy, not particularly remarkable. He's wearing jeans and a frumpy shirt. "That your A8?" he asks. Always a tricky question to answer.
I tell him yes, but it's actually a test vehicle for Edmunds.com. He seems interested. He's got a black Mercedes E550 being wiped up a couple cars back from the A8. He starts telling me how he wants to sell the 550 for something else, but that the Mercedes dealership is giving him a runaround on a new one. Says maybe he should get an Audi instead. I tell him the A8 is pretty nice.
He wants to know about it, so I give him a few tidbits. "How much is it?" he then asks. Well, our car is $101,000, I tell him, but it depends on what you get and the options. He doesn't seem fazed. I break out my iPhone and show him the Edmunds app. (He's never heard of Edmunds.) We look at base and option pricing. He still seems interested. Mostly, I think, he likes the styling, though. Says it's "racy." He thanks me and says he's going to go to the Audi dealership today to check it out.
We chat a little more. I ask him what he does for work. "Oh, I don't work," he says. Ah. Well, there's your 1 percent for you.
The Audi is all clean and I'm on my way. Perhaps Audi will be getting some extra business thanks to our long-termer.
Brent Romans, Senior Automotive Editor