Word Of Mouth For The A8 - 2012 Audi A8 Long-Term Road Test
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2012 Audi A8 Long Term Road Test

2012 Audi A8L: Word Of Mouth For The A8

May 30, 2012

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I'm at the car wash watching other people clean up our A8L. Another patron comes up to me. Middle aged guy, not particularly remarkable. He's wearing jeans and a frumpy shirt. "That your A8?" he asks. Always a tricky question to answer.

I tell him yes, but it's actually a test vehicle for Edmunds.com. He seems interested. He's got a black Mercedes E550 being wiped up a couple cars back from the A8. He starts telling me how he wants to sell the 550 for something else, but that the Mercedes dealership is giving him a runaround on a new one. Says maybe he should get an Audi instead. I tell him the A8 is pretty nice.

He wants to know about it, so I give him a few tidbits. "How much is it?" he then asks. Well, our car is $101,000, I tell him, but it depends on what you get and the options. He doesn't seem fazed. I break out my iPhone and show him the Edmunds app. (He's never heard of Edmunds.) We look at base and option pricing. He still seems interested. Mostly, I think, he likes the styling, though. Says it's "racy." He thanks me and says he's going to go to the Audi dealership today to check it out.

We chat a little more. I ask him what he does for work. "Oh, I don't work," he says. Ah. Well, there's your 1 percent for you.

The Audi is all clean and I'm on my way. Perhaps Audi will be getting some extra business thanks to our long-termer.

Brent Romans, Senior Automotive Editor


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