Retail Market Keeps Auto Industry at Full Speed in August, Forecasts

Retail Market Keeps Auto Industry at Full Speed in August, Forecasts

SANTA MONICA, Calif. — August 30, 2013 —, the premier resource for car shopping and automotive information, forecasts that 1,455,911 new cars and trucks will be sold in the U.S. in August for an estimated Seasonally Adjusted Annual Rate (SAAR) of 15.6 million. The projected sales will be a 10.9 percent increase from July 2013, and a 13.3 percent increase from August 2012.

"Car buyers are continuing their steady march into car dealerships and they'll keep marching right through Labor Day weekend with attractive deals and promotions luring them in," says Senior Analyst Michelle Krebs. "While retail sales are strong in August, automakers are further reducing their dependence on fleet sales. This month's fleet percentage of total sales looks to be the lowest since at least 2007, and the result will be stronger resale values for customers buying new cars and healthier bottom lines for automakers."

Sales Volume Aug-13 Forecast Aug-12 Jul-13 Change from Aug 2012* Change from Jul 2013*
GM 266,868 240,520 234,071 11.0% 14.0%
Toyota 217,915 188,520 193,394 15.6% 12.7%
Ford 215,298 196,749 193,080 9.4% 11.5%
Chrysler Group 161,785 148,472 140,102 9.0% 15.5%
Honda 156,688 131,321 141,439 19.3% 10.8%
Hyundai/Kia 123,185 111,127 115,009 10.9% 7.1%
Nissan 112,849 98,515 109,041 14.5% 3.5%
VW/Audi 54,031 52,538 48,843 2.8% 10.6%
Industry 1,455,911 1,284,633 1,313,013 13.3% 10.9%
*NOTE: August 2013 had 28 selling days, August 2012 had 27 and July 2013 had 25. estimates that retail SAAR will come in at 13.5 million vehicles in August, with fleet transactions accounting for 13.6 percent of total sales. An estimated 3.02 million used cars will be sold in August, for a SAAR of 36.4 million (compared to 3.17 million — or a SAAR of 35.7 million — used car sales in July).

AUTOMAKER PERFORMANCE projects that General Motors could deliver its highest single-month sales (266,868) since September 2008. GM also stands to gain the biggest piece of market share (+0.5 percentage points) of any major manufacturer from July to August.

Meanwhile, Honda's projected 19.3% year-over-year sales increase will be the biggest gain by any major automaker in August.

Market Share Aug-13 Forecast Aug-12 Jul-13 Change from August 2012 (Percentage pts.) Change from July 2013 (Percentage pts.)
GM 18.3% 18.7% 17.8% -0.4% 0.5%
Toyota 15.0% 14.7% 14.7% 0.3% 0.2%
Ford 14.8% 15.3% 14.7% -0.5% 0.1%
Chrysler Group 11.1% 11.6% 10.7% -0.4% 0.4%
Honda 10.8% 10.2% 10.8% 0.5% 0.0%
Hyundai/Kia 8.5% 8.7% 8.8% -0.2% -0.3%
Nissan 7.8% 7.7% 8.3% 0.1% -0.6%
VW/Audi 3.7% 4.1% 3.7% -0.4% 0.0%

More insight into recent auto industry trends can be found in's Industry Center at

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