Retail Market Drives Strongest July Car Sales Since 2006, Says

Retail Market Drives Strongest July Car Sales Since 2006, Says

SANTA MONICA, Calif. — July 25, 2013 —, the premier resource for car shopping and automotive information, forecasts that 1,328,397 new cars and trucks will be sold in the U.S. in July for an estimated Seasonally Adjusted Annual Rate (SAAR) of 15.8 million. The projected sales will be a 5.3 percent decrease from June 2013, but a 15.2 percent increase from July 2012. anticipates that this month will be the biggest July performance since 2006 when automakers sold 1,489,359 vehicles.

"Overall sales are undoubtedly strong, but what makes July truly impressive is that fleet sales are so low," says Senior Analyst Jessica Caldwell. "That means retail sales are stepping up as the driving force for the auto industry. When people jump back into the market, it's great news not just for the automotive sector, but for the entire U.S. economy."

Sales Volume Jul-13 Forecast Jul-12 Jun-13 Change from Jul 2012* Change from Jun 2013*
GM 239,972 201,237 264,843 19.2% -9.4%
Toyota 199,716 164,898 195,235 21.1% 2.3%
Ford 193,914 173,482 234,917 11.8% -17.5%
Chrysler Group 140,160 126,089 156,686 11.2% -10.5%
Honda 134,429 116,944 136,915 15.0% -1.8%
Hyundai/Kia 117,354 110,095 115,543 6.6% 1.6%
Nissan 115,697 98,341 104,124 17.6% 11.1%
VW/Audi 48,272 48,721 50,663 -0.9% -4.7%
Industry 1,328,397 1,153,092 1,402,274 15.2% -5.3%
*NOTE: July 2013 had 25 selling days, July 2012 had 24 and June 2013 had 26. estimates that retail SAAR will come in at 13.6 million vehicles in July, with fleet transactions accounting for 14 percent of total sales, the lowest proportion for any month this year. An estimated 3.18 million used cars will be sold in July, for a SAAR of 36.2 million (compared to 3.07 million — or a SAAR of 37.1 million — used car sales in June).

In a bit of a surprise, projects that Toyota will beat out Ford in total sales this month, the first time since March 2010. The Japanese automaker will claim 15.0 percent of U.S. auto sales in July, its highest share since January 2013. Ford's share, meanwhile, is expected to fall 2.2 percentage points from June, the biggest month-to-month decrease of any automaker. Its projected 14.6 percent share this month will be the company's lowest single-month share since August 2009 (14.3 percent).

Market Share Jul-13 Forecast Jul-12 Jun-13 Change from July 2012 (Percentage pts.) Change from June 2013(Percentage pts.)
GM 18.1% 17.5% 18.9% 0.6% -0.8%
Toyota 15.0% 14.3% 13.9% 0.7% 1.1%
Ford 14.6% 15.0% 16.8% -0.4% -2.2%
Chrysler Group 10.6% 10.9% 11.2% -0.4% -0.6%
Honda 10.1% 10.1% 9.8% 0.0% 0.4%
Hyundai/Kia 8.8% 9.5% 8.2% -0.7% 0.6%
Nissan 8.7% 8.5% 7.4% 0.2% 1.3%
VW/Audi 3.6% 4.2% 3.6% -0.6% 0.0%

More insight into recent auto industry trends can be found in's Industry Center at

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