SANTA MONICA, CA — September 28, 2018 — Edmunds, the car shopping experts, today launched Edmunds RoadNoise, a central online destination where consumers can find the latest automotive reviews, videos and buying advice. The content curated for RoadNoise will represent the most timely and topical content from the Edmunds editorial team and will live on the Edmunds site at Edmunds.com/RoadNoise. Car shoppers will still be able to find vehicle reviews within the Edmunds site experience, but Edmunds RoadNoise gives an additional access point for those who may just be starting their search or who prioritize browsing just editorial content all in one place.
"Editorial content has been at the heart of Edmunds for more than 20 years and with the launch of Edmunds RoadNoise we bring that focus front and center," said Alistair Weaver, Edmunds vice president of editorial and editor-in-chief. "Edmunds RoadNoise will serve as an easy-to-find, central access point for all of our latest editorial content, giving car shoppers and enthusiasts alike an exciting gateway to the best of the automotive world."
Edmunds will also produce a weekly Edmunds RoadNoise video program designed to give a snapshot of the biggest automotive headlines. The show will be hosted by a rotating team of Edmunds editors who will discuss new vehicle debuts, long-term testing updates and the latest trending topics. The program will be housed on the Edmunds YouTube page, embedded on the RoadNoise page on Edmunds, and syndicated across all Edmunds-owned social channels.
"We know the millions of visitors who come to Edmunds every month are actively seeking informative and entertaining automotive content," Weaver said. "Edmunds RoadNoise is just one of the many new ways we're giving our audience more of what they want."
Edmunds has the best expert vehicle reviews compared to the five other leading third-party automotive shopping sites, according to a recent survey of car shoppers. The Edmunds editorial team is also one of the largest and most experienced in the U.S., with nearly 40 vehicle test engineers, editors, videographers and car shopping experts focused on helping people find their perfect vehicle. The Edmunds editorial team drives more than 440,000 miles and spends more than 17,500 collective hours testing and reviewing vehicles each year.
Edmunds guides car shoppers online from research to purchase. With in-depth reviews of every new vehicle, shopping tips from an in-house team of experts, plus a wealth of consumer and automotive market insights, Edmunds helps millions of shoppers each month select, price and buy a car with confidence. Regarded as one of America's best workplaces by Fortune and Great Place to Work, Edmunds is based in Santa Monica, California, and has a satellite office in Detroit, Michigan. Follow us on Twitter, Facebook and Instagram.