Spotlight

Innovation and the Work/Life Balance

How can people effectively innovate for their companies while they maintain odd office hours to avoid horrendous commutes, ducking out early for kids' baseball games and are perhaps most singularly focused on their jobs, working on a laptop in pajamas when the rest of their family has gone to bed?

Workplaces are fighting for good talent and can't be competitive without providing a work/life balance, but how does that jibe with the need to create a team dynamic that generates effective innovation? After all, companies like Google, Yahoo!, Nike and others spend so much money on their campuses because they want people to live there - but still need to address the work/life balance.

Edmunds.com hasn't completely cracked this impossible case, but has instituted some pretty inspired policies and practices to make sure that its ROWE culture is ripe with the level of innovation that has established its web site as the leader in the very competitive automotive Internet. Edmunds.com President and COO Seth Berkowitz can share some of the best practices and unexpected learnings that the medium-sized company has had supporting innovation during the growing pains of its "teenage years." And, he'll engage the audience in some meaningful exercises that can get them on a track that has worked for Edmunds.com so far.

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