The Bottom Line - 2010 Ford Fusion Hybrid Long-Term Road Test
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2010 Ford Fusion Hybrid Long Term Road Test

2010 Ford Fusion Hybrid: The Bottom Line

June 03, 2010

Ford Fusion Hybrid head-on.jpg

Our long-term 2010 Ford Fusion Hybrid has been getting pretty good reviews here at Edmunds.com. I like it too. And Ford has certainly been advertising the daylights out of it, so a lot of people should know what it is.

But all of that doesn't mean much if the car doesn't contribute to the Bottom Line.

So I contacted Ivan Drury of Edmunds' crack Pricing & Industry Analysis team to find out how it's selling.

And the data surprised me. (Hit the jump to see how this story ends.)

Hybrid sales '09 '10.jpg

I asked for hybrid sales data for Fusion Hybrid and archrival Camry Hybrid, along with Altima Hybrid.
Mr. Drury threw in the Prius for some perspective.

You can see from the first chart that the monthly sales of the 3 hybrid sedans are respectable, but not substantial, and that the Mother-of-All-Hybrids Prius kills them all, and good.

Camry sales are steady, Altima is all-over-the-place (Drury said due to reactive incentives and a Cash for Clunkers spike in Aug), and Fusion? Increasing somewhat steadily.

Fusion vs Camry.jpg

In fact, you can see that just in May 2010 Fusion overtook Camry by a significant margin (71%).

Here's the year-to-date sales, with 2009 an incomplete year for Fusion when it was introduced:

Hybrid sales year to date.jpg

You can see once again that Prius absolutely kills the others in sales.
However, Fusion Hybrid has traction and definitely is competitive with Camry, and double the sales of Altima Hybrid.

And Fusion Hybrid vs. Camry Hybrid for the rest of this year? It's gonna be close!

But Fusion Hybrid is definitely a player in the Hybrid game.

Albert Austria, Senior Engineer @ 5,390 miles


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