Joyce Koons Honda

Tried to purchase a new Honda CR-V with Joyce Koons Honda of Manassas. Have bought and serviced vehicles at this dealer for nearly 30 years. Price they offered me was standard internet price. I asked if they would give any reduction in that offer given my 30 years of loyal business. Response was no. I subsequently purchased a new Honda for a much lower cost with a very highly rated competitor. Will also service my new Honda with the dealer from which I purchased. Too bad loyalty appears to have such little significance with Koons.