2012 Chevy Sonic: Where's Our Ecologic Environmental Label?
January 27, 2012
Chevy has just announced a new Ecologic window sticker that will be fitted to all new Chevy's starting with the 2013 Chevy Sonic. (Ours is a 2012.) The sticker "lets customers see some of the environmental features of the vehicle relating to manufacturing, driving and recycling." GM's Mark Reuss said that "Customers want companies to be honest and transparent about their environmental efforts and sustainability goals and rightly so. Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress."
The labels are audited by Two Tomorrows, a third-party sustainability agency which provides "assurance services to companies for environmental initiatives."
Three areas are covered on the label: Before the road, On the road and After the road. The first highlights manufacture and assembly, the second fuel-savings and the third notes how 85% of the vehicle is recycled.
While it probably won't aid in the sales of many cars, I can see this tactic reassuring nervous buyers that the car they want is still good for the environment. "Look, 85% of my Suburban can be recycled. Can your Prius batteries?"
Mike Magrath, Features Editor, Edmunds.com