Name Recognition Still Seems Low - 2012 Chevrolet Sonic Long-Term Road Test
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2012 Chevrolet Sonic Long Term Road Test

2012 Chevrolet Sonic: Name Recognition Still Seems Low

March 19, 2012

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My friends know what I do for a living, so a common question I get is in social situations is: "What are you driving now?" Usually there's some sort of car name recognition, but with the Sonic, replying with: "A Chevrolet Sonic," has typically resulted in a pause, a quizzical face and something like, "A Sonic? What's that?"

Of course, the odds aren't in the Sonic's favor. For one, it's a new nameplate. No doubt it was tough for Chevrolet to choose between staying with the known (but image-damaged) Aveo nameplate or going all-new. And then there's the issue that the Sonic is a subcompact, which, as a market segment, most Americans are about as interested in as knowing who the top secretaries of the U.S. Treasury Department are.

Then again, Chevrolet did run its splashy "Stunt Anthem" Super Bowl commercial for the Sonic. Maybe my friends were too busy doing web searches on their smartphones for Adriana Lima and Catrinel Menghia to notice.

Anyway, I'm rooting for the Sonic to build up some nice sales momentum. It's a solid little car.

Brent Romans, Senior Automotive Editor @ 4,820 miles


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