2012 Chevrolet Sonic: Facebook Likability = Like IRL?
February 13, 2012
Since I haven't been a new-car owner...ever, I haven't had the need to poke around the Facebook pages of any new cars to get info on "my car" or bond with other owners. But for some reason I found myself on the Facebook page for the 2012 Chevrolet Sonic.
And I have to say, color me impressed. Such a fun page, what with its Foursquare-like badge challenge, Sonic bucket list, and even a way to customize your own Sonic. Compare that to, say, the Fiat 500's Facebook page and the Sonic's is certainly more engaging and dynamic. But then again, the Fiat USA page does give you a chance to win an Abarth. So there's that.
On a side note, it's funny to compare the 500 and Sonic's Likes. Fiat likes the pages for Mopar and other Fiat pages while Sonic likes bands, music venues and even Arizona State University. Looks like Chevy's social media team knows who the Sonic's audience is.
In any case, a question to new-car owners: Do you even look at the FB pages of your cars or of cars you're looking to buy? Just wondered if social media like this has any influence on prospective car owners nowadays.
Caroline Pardilla, Deputy Managing Editor