2012 Chevrolet Sonic: Does the Turbo Matter?
August 20, 2012
Before you answer, let me explain. Of course the turbocharger matters in terms of performance. What I'm curious to know is whether it matters to buyers of the Sonic. In other words, does the "Turbo" badge on the back actually mean anything to most buyers in this class?
This argument goes back decades, as there's always been a split between buyers who know what's under the hood and those who couldn't care less. In this case, I'm guessing that the Sonic's artificial aspiration means little to its intended audience. Sure, maybe just the sound of the word "turbo" conjures up images of high performance, but Chevy might might as well be promoting the engine's Bin 4 emissions classification as that will likely mean just as much, if not more, to the target audience.
Ed Hellwig, Editor, Edmunds.com