Edmunds.com True Market Value® Used Vehicle Appraiser Now Adopted by 500 Partners Including Yahoo!, Autobytel.com and Cobalt

Edmunds.com True Market Value Used Vehicle Appraiser Now Adopted by 500 Partners Including Yahoo!, Autobytel.com and Cobalt


FOR IMMEDIATE RELEASE

Edmunds.com True Market Value® Used Vehicle Appraiser Now Adopted by 500 Partners Including Yahoo!, Autobytel.com and Cobalt

Santa Monica, March 20, 2001 -- Edmunds.com, the web's leading consumer resource for unbiased automotive information, today announced that the 500th partner has signed on to offer its visitors Edmunds.com True Market Value® (TMV®) prices, the most accurate vehicle prices available. Participating Web sites include Yahoo!, Autobytel.com, Autotrader.com, and LiquidPrice.com, while The Cobalt Group, a leading provider of e-business products and services to the automotive industry, now includes the tool in its recommended offerings to thousands of auto dealer Web sites. "Autobytel.com's Pre-owned Cyberstore has achieved its position as a destination of choice for online used car purchasers by offering consumers comprehensive information on each car. We are pleased to add the Edmunds.com TMV Used Vehicle Appraiser to the CyberStore, continuing our mission to provide online used car purchasers not only with the best possible buying experience, but with accurate and reliable vehicle pricing information," said Mark Lorimer, President of Autobytel.com.

Other interested parties are also welcome to add the TMV Used Vehicle Appraiser to their websites free of charge simply by visiting http://www.edmunds.com/tmv/used/syndication/index.html and utilizing the unique self-help sign-up process. Offering Edmunds.com True Market Value pricing information takes only minutes to activate, and, once implemented, visitors can utilize the TMV Used Vehicle Appraiser without having to leave the originating Web site.

"Since its launch in November, the response to the Edmunds.com TMV Used Vehicle Appraiser has been tremendous, demonstrating the consumer demand for timely and accurate used vehicle values," said Bob Kurilko, Executive Director, Brand Management for Edmunds.com. "True Market Value pricing is forward-looking and thus accurately reflects the current situation in a dynamic market, making it a unique product offering in a market where potentially misleading 'suggested pricing' is rampant."

About Edmunds.com True Market Value® Pricing System
The Edmunds.com True Market Value (TMV) Pricing System provides new and used vehicle buyers and sellers a statistically modeled estimate of the current median transaction price for a vehicle in a particular market. These prices are not suggested selling prices that merely serve as the staring point in negotiations; they reflect the price that vehicles are actually being sold for in the marketplace. Visitors to www.edmunds.com/tmv/index.html can easily check the TMV price of new and used vehicles, dating back to 1990 model year vehicles. Also available are the Edmunds.com New Vehicle TMV Deals of the Week, a spotlight on vehicles offering some of the best buying opportunities at the given time.

About Edmunds.com
Headquartered in Santa Monica, CA, Edmunds.com is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. Edmunds.com empowers, educates, and engages visitors by providing them with straightforward information on key aspects of buying, selling, and owning a vehicle. For example, Edmunds has launched its True Market Value products to inform the general public of the actual transaction prices of cars and trucks while the Edmunds.com Powershopper offers car shoppers the opportunity to research and pursue online and offline purchase options in the informative, consumer-friendly environment of the Edmunds web site. Visitors are also provided extensive automobile reviews, consumer information, safety updates, incentive and rebate news, expert analysis of developments in the automotive world, and the Town Hall, an interactive community of more than 500,000 active members. Edmunds.com was ranked number one in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal, rated number one automotive and second overall web site in the Dialscore loyalty study above Yahoo!, Amazon and Mapquest, was named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites, one of Money's 50 Most Useful Financial Websites, and is regularly mentioned as a valuable resource in these and other publications.

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