FOR IMMEDIATE RELEASE
Edmunds.com Empowers Car Shoppers Considering Zero Percent Financing Cash-Back Offers and Other Automotive Decisions
Santa Monica, CA - August 7, 2002 - Automotive consumers currently considering a zero percent financing offer, deciding whether to buy or lease, or calculating how an automotive purchase fits into the household budget can easily learn the answer using new calculators provided by Edmunds.com, the Web's leading consumer resource for unbiased automotive information.
These new calculators draw from Edmunds.com's comprehensive automotive data and industry knowledge to help consumers easily access essentially all of the relevant information and make these complicated decisions.
Site visitors who choose vehicles, financial payment options and trade-in information will find that Edmunds.com True Market Value® prices as well as the fees, taxes and other figures are automatically filled in the calculators and remembered throughout their research on Edmunds.com, simplifying the process. Entering down payments, applicable rebates and other relevant information further customizes the results.
The Calculators produce clear recommendations, such as "Take the Cash!" or "Take the Financing!", or "Buy It" or "Lease It!" The amount saved by using the recommended method is also displayed.
"Our goal is to take complicated and confusing automotive buying issues and transform them into easily understood concepts, thereby creating transparency that empowers car shoppers and helps level the playing field between automotive industry professionals and average consumers," stated Bob Kurilko, Vice President of Product Development and Marketing for Edmunds.com. "Our financial calculators can be used early in the research process to help determine which vehicles fit into a budget, and again later when preparing for sales negotiation and reviewing dealers' price quotes."
About Edmunds.com, Inc.
Headquartered in Santa Monica, CA, Edmunds.com is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. Edmunds.com empowers, educates, and engages visitors by providing them with straightforward information on all aspects of buying, selling, and owning a vehicle. Edmunds.com True Market Value® products inform the general public of the actual transaction prices of cars and trucks while Edmunds' PowershopperSM offers car shoppers the opportunity to research and pursue online and offline purchase options in an informative, consumer-friendly environment. Visitors are also provided extensive automobile reviews, current incentives and rebates, consumer advice, safety information, auto show highlights and the Town Hall automotive community. Many of these resources are powered by Edmunds Data Services, which provides a comprehensive automotive data set to the Edmunds.com Web site and licenses its data, content and tools to third parties. Edmunds.com was named "best car research" site by Forbes ASAP, is viewed by consumers as the "most useful Web site," according to the J.D. Power and Associates 2001 New Autoshopper.com StudySM*, was ranked number one in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal, and was named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites and one of Money's 50 Most Useful Financial Web sites.
*J.D. Power and Associates is not affiliated with Edmunds.com, Inc. and does not endorse Edmunds.com or any other Web sites.