Atlanta Claims Title of Fastest-Growing New Car Market, Reports Edmunds.com


Atlanta Claims Title of Fastest-Growing New Car Market, Reports Edmunds.com

SANTA MONICA, Calif. — September 22, 2011 — Atlanta is the hottest U.S. market for new car buyers, reports Edmunds.com, the premier online resource for automotive information. An Edmunds.com analysis of automotive registration data reveals that new retail car registrations in the Atlanta metropolitan area were 24 percent higher in the first half of 2011, compared to the same period in 2010.

The analysis also shows that Atlanta's registration figures are consistent with online shopping activity by visitors to Edmunds.com. The number of online users in Atlanta considering a new car on Edmunds.com has climbed 14 percent year-to-date over the same period last year.

Phoenix was next on the list, recording a 23 percent increase in new car registrations year over year. Sacramento, Salt Lake City and Birmingham, each with a 22 percent increase, round out the top five new car hot spots. Nationally, new retail car registrations have climbed 14 percent this year.

Fastest-Growing New Car Markets (January-July)
RANK# MARKET New Car Registrations 2010+ New Car Registrations 2011+ % Change
1 ATLANTA 78,555 97,691 24%
2 PHOENIX 63,455 78,119 23%
3 SACRAMENTO 36,942 45,230 22%
4 SALT LAKE CITY 28,897 35,376 22%
5 BIRMINGHAM 26,276 32,003 22%
6 CHARLOTTE 40,221 48,887 22%
7 CLEVELAND 78,985 95,035 20%
8 LAS VEGAS 24,287 28,817 19%
9 PORTLAND (OR) 33,220 39,331 18%
10 LOS ANGELES 252,372 298,500 18%
  TOTAL U.S. 4,866,688 5,524,840 14%
Source: R. L. Polk & Co. © 2011 R. L. Polk & Co. All Rights Reserved.
# - Rankings based on top 50 U.S. markets only
+ - Data represents new retail car registrations from January to July in each year


In a newly published update of her 2011 automotive sales forecast, Edmunds.com chief economist Lacey Plache says that early-year momentum in new-vehicle sales nationwide was slowed by disruptions triggered by the Japanese earthquake and other economic headwinds that have hurt consumer confidence.

"Some consumers who deferred purchases earlier this summer are responding to improving vehicle supply and more competitive prices, " said Plache. "But declining economic conditions are keeping other consumers away from dealer lots and will continue to do so at least through the end of the year. "

Edmunds.com also analyzed the slowest-growing new car markets, and while none of the top 50 U.S. markets have regressed in 2011, Detroit has shown the least growth compared to 2010, at just two percent. New York (+3%), Boston (+4%), Miami (+5%) and Providence (+7%) rounded out the bottom five.

Slowest-Growing New Car Markets (January-July)
RANK# MARKET New Car Registrations 2010+ New Car Registrations 2011+ % Change
1 DETROIT 138,882 141,495 2%
2 NEW YORK 450,685 465,636 3%
3 BOSTON 140,507 145,511 4%
4 MIAMI 102,225 107,706 5%
5 PROVIDENCE 28,573 30,697 7%
6 W. PALM BEACH 48,469 52,264 8%
7 NORFOLK, VA 28,697 30,997 8%
8 ALBANY 33,962 36,853 9%
9 PHILADELPHIA 157,687 171,311 9%
10 WASHINGTON, DC 122,103 133,267 9%
Source: R. L. Polk & Co. © 2011 R. L. Polk & Co. All Rights Reserved.
# - Rankings based on top 50 U.S. markets only
+ - Data represents new retail car registrations from January to July in each year


About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)

Edmunds.com Inc. publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

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